As the Bank Holiday weekend approaches, new research from The Ivy Collection found that half of UK adults will drink rosé at least once this summer.

Londoners are at the heart of the trend, with nearly a quarter enjoying rosé one to three times a month. As for the perfect spot to enjoy it, the garden tops the list, followed by cosy indoor moments and alfresco dining on restaurant terraces.

Price is the top priority for 47% of wine drinkers, followed by brand, grape variety, and alcohol percentage.

When it comes to colour, pale pink is the crowd favourite though blush and deep pink have loyal fans. For 21%, colour doesn’t matter—if it’s rosé, it’s right. For those who choose their rose by the hue ,

Ice remains a point of contention. Just 8% always add it, while 55% rarely or never do

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