Steak ‘n Shake is calling out woke Cracker Barrel after the iconic comfort food chain unveiled its bland and generic rebranding stripped of all personality.

Cracker Barrel has come under fire for its soulless rebrand, with many across social media posting pictures of locations around the country showing restaurant interiors with plain, boring white walls absent of the signature doodads, trinkets, and Americana from years past. The company has taken it a step further, unveiling a new logo ditching the friendly elderly man leaning on an eponymous barrel. The words “Old Country Store” are also gone as well.

The new logo simple says “Cracker Barrel.”

“Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral,” Cracker

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