The new Cracker Barrel logo has sparked backlash from nostalgic fans, provided fodder for the culture wars and coincided with a steep drop in the company’s stock price — all because the folksy guy leaning on the barrel is gone.

The new, text-only logo for the country restaurant chain was unveiled on Aug. 19 as part of the company’s ongoing modern rebrand.

It marks the first time in 48 years that the logo has not featured the familiar old-timer in overalls sitting on a wooden chair and relaxing with an arm on a barrel. Cracker Barrel fans know him as Uncle Herschel.

Cracker Barrel Cracker Barrel

The gold-and-brown tones are still there in the new logo, but many customers were quick to let the company know on its social media that they aren’t happy about the change:

“Change

See Full Page