I first knew Gwyneth Paltrow as Pepper Potts, the polished assistant in “Iron Man.” But even before I learned her name through Marvel movies, I knew her as something else: the original clean-girl influencer. By the time I was a preteen, Goop was already in the cultural ether—equal parts punchline and aspiration, its bone broth, jade eggs, and “conscious uncoupling” shaping conversations about how women eat, live, and perform wellness.

The older I got, the harder it was to dismiss her. Goop’s coffee enemas and bee sting facials felt absurd in 2018 (and don’t get me started on those jade eggs), but the food Paltrow championed—matcha, oysters, sardines, gluten-free everything—has become everyday Gen Z currency.

What once seemed laughably detached from reality is now embedded in Instagram fe

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