POUR DEBUT: For its first official ad campaign, billed as a peek into its creative process, fashion’s favorite niche wine label Katkoot is straddling raw Millennial glamour and the celebration of craftsmanship.

Dedicated to a newly introduced label, the White Burgundy Premier Cru, Katkoot’s first still white wine, the campaign spotlights the artisanal and artistic approach that the brand’s cofounders, brothers Giovanni Leonardo and Francesco Vittorio Bassan, have poured into their indie luxury winemaking venture.

The campaign “focuses on what matters most to us, craftsmanship and material beauty. Through their lens, we explore the idea that true luxury is found in the smallest details, the subtle gestures, and the quiet mastery that goes into every single piece we create,” Francesco V

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