PARIS — After presenting three seasons of runway shows in Paris, South Korean fashion brand Time will make its official European retail debut on Aug. 30 with the opening of a two-month pop-up at the Samaritaine Paris department store.

It’s the first retail location outside of South Korea for the brand, and marks a significant step in parent company Handsome Corp.’s global expansion strategy, as it seeks to elevate Time into a luxury lifestyle label recognized well beyond its native country.

Backed by the Hyundai Department Store Group, which acquired Handsome Corp. in 2012, the 30-year-old Time brand is well-established in South Korea . Now it aims to push into becoming an international brand and it’s counting on its positioning in Paris to take it to the next level.

“We felt t

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