In 2022, content creator Demi Schweers began sharing her infertility journey online. Now, three years later, with 382,000 followers on Instagram, she’s launching her own hormone health brand to support her community.

“Hormone health deserves to be talked about every single day,” Schweers said. “It’s not something that just happens when you are right at that phase, ready to start your family.”

Iris Nutrition launches on Monday direct-to-consumer and on Amazon with its first product, an Electrolyte Drink Mix, $60, available in Blood Orange Blackberry, Lemon Raspberry, Peach Prickly Pear and a variety pack. Industry sources said the brand could reach $3.5 million in revenue its first year. The name Iris is inspired by the Greek goddess, who is the goddess of messengers and rainbows, also

See Full Page