In an era where fashion e-commerce is being reshaped by social media shopping and massive global platforms, Place des Tendances, the French multibrand retailer owned by Printemps Group, is betting on mid- to premium brands, longtime customer loyalty and speed-focused logistics to fuel its European expansion.

For Guillaume Grimbert, who quietly stepped into the chief executive officer role in February, it was a return to his roots. As the platform’s very first employee when it was a startup back in 2008, he helped the cofounders launch the e-commerce pioneer before embarking on a 20-year career in luxury fashion and real estate tech.

He understands the potential of his origin story. “As far as storytelling, it’s pretty good,” he joked.

Now at the helm of the company where he starte

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