By Jessica DiNapoli

NEW YORK (Reuters) -Procter & Gamble is selling luxury aloe-infused “bumbum” brand diapers made in China at retailer Target as its top-selling Pampers and Luvs brands lose ground to a growing number of imported rivals touting similar features.

The move is unusual for the Cincinnati-based consumer products maker, the biggest globally, because most of what it sells in the United States is manufactured domestically.

Target said earlier this year it would offer bumbum as part of an overhaul of its baby and toddler products, but did not identify the brand’s manufacturer. P&G said in a statement that it has introduced bumbum as part of its broader strategy to offer superior products, and that the diaper complements its Pampers and Luvs brands.

P&G, which makes household b

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