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It’s a bird! It’s a plane! It’s Timex’s new Superman campaign. Officially available for pre-order starting Aug. 26, 2025, the iconic watchmaker is teaming up with filmmaker James Gunn, DC Studios, and Superman for a special-edition timepiece: the Timex x Superman Marlin Jet Automatic Watch . shop the watch

The launch commemorates last month’s blockbuster Superman film, which Rolling Stone’s David Fear called a “living, breathing comic book.” If you haven’t seen it yet, that should be your cue to fly to the nearest theater.

Retailing at just under $370, the Marlin Jet Automatic Watch honors Superman with striking blue-and-red hues

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