Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators.

The Tennessee-based restaurant chain, which opted for a minimalist design at the expense of farmer Uncle Herschel, his barrel, and the words “Old Country Store,” promptly saw its market value fall by nearly $100 million. Some on the right linked the move as “woke,” and criticized CEO Julie Felss Masino over past Pride-themed renovations, like rainbow rocking chairs.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the company said on its Facebook page. “We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be

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