It was supposed to be the blockbuster curtain-raiser. Texas, ranked No. 1, strutting into Columbus to face No. 3 Ohio State, the defending national champs. College football doesn’t usually hand out season openers like these. But just when fans were clearing their Saturday schedules, circling the date, and planning watch parties, a curveball drops: the game might not even air on YouTube TV. Yup, the fight isn’t on the field yet, it’s between FOX and Google.

FOX and YouTube TV are butting heads over money, and the fallout could be ugly. According to SBJ’s Austin Karp, the two sides are at an “impasse” in their negotiations. If they don’t hammer out a deal by Wednesday at 5 p.m. ET, YouTube TV subscribers could lose access to FOX, FS1, and Big Ten Network. Translation? No Big Noon Kickoff, n

See Full Page