Pleasanton explores new tax option less than a year after sales tax measure failed

PLEASANTON — After voters shot down a sales tax measure last fall, Pleasanton officials are considering placing another initiative on next year’s ballot to help plug a $100 million structural deficit.

The Pleasanton City Council discussed four options — a transient occupancy or hotel tax, sales tax, parcel tax or general obligation bond — to potentially place on the November 2026 ballot, before unanimously agreeing to study a new hotel tax and come back with some options at a later date.

Related Articles

The hotel tax could generate between $1.4 million and $2.8 million in new revenue annually, the sales tax $10.8 million per year, the parcel tax $10.2 million and the bonds $9.7 million, officials said. The first two options would need a simple majority to pass, while the latter two wou