President urges restaurant chain to revert to old logo amid major rebrand backlash and plummeting stock price
President Donald Trump has weighed in on the Cracker Barrel logo controversy, urging the company to abandon its recent rebrand and listen to its customers. The iconic restaurant chain has been facing a wave of online criticism after unveiling a new logo last week, a move that coincided with a significant drop in its stock value.
On his Truth Social platform, Trump called on Cracker Barrel to “go back to the old logo, admit a mistake based on customer response… and manage the company better than ever before.”
He suggested the company could “play their cards right” and leverage the negative press into a marketing opportunity, potentially gaining “a Billion Dollars worth of free p