The Swiss luxury watch brand Breitling is getting into business with the National Football League.

The watch brand has signed on to become the official timepiece partner of the NFL , marking a major expansion into the sports market in the U.S. for Breitling.

Breitling will launch two new “team edition” collections to two of its models to commemorate the partnership: A Chronomat Automatic GMT 40 (retailing for $6,600) and the Endurance Pro ($4,400), with each model featuring colorways that represent each of the NFL’s 32 teams.

The Swiss luxury watch brand Breitling is getting into business with the National Football League.

The watch brand has signed on to become the official timepiece partner of the NFL , marking a major expansion into the sports market in the U.S. for Brei

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