Thrifting is still in fashion for fall.

That’s according to Pinterest‘s annual fall 2025 trend report. The company surveyed users from January 2025 until March 2025 and found secondhand shopping dominating everything from fashion to home decor as we head into the new season.

Gen Z are driving the trend, now accounting for more than half of Pinterest users. With their well-documented love for thrift and vintage finds, searches for “dream thrift finds” are up 550%, while searches for “vintage autumn aesthetic” are up 1,074%.

Just as Pinterest’s male audience is booming, they are also embracing the trend. Searches for “secondhand outfits for men” have jumped 31%. Specifically they have their eye on vintage watches: searches for “vintage luxury watch” jumped by 82% and “best luxury watches

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