Anum Warsi for Relentless Fulfillment

Fee‑shocked retailers bypass California while Reno emerges as a low‑cost logistics hub

One strategic relocation decision is currently delivering savings that sound almost too good to be true: up to 40% reductions in warehouse rent , 30% cuts in labor costs , and 25% drops in shipping expenses.

These numbers alone would catch any business owner’s attention, but they represent something bigger than simple cost savings. For decades, California’s Inland Empire controlled the West Coast logistics landscape like an iron grip.

In fact, major brands built their distribution operations there, accepting the high costs as the price of doing business in America’s largest consumer market. But something has changed. A growing exodus of retailers and fulfillm

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