Benjamin Turner for Compartés

From swag to strategy: Why businesses are replacing cheap merch with thoughtful luxury gifting experiences

For years, corporate gifting meant handing out pens, tote bags, and mugs stamped with a company logo. They were safe, easy to order in bulk, and often ended up forgotten in a desk drawer or tossed aside without a second thought. But what if the problem isn't the gift itself, but the way it makes people feel? When was the last time a corporate gift caused a genuine moment of surprise or connection?

Most executives never ask that question, yet it's quietly reshaping how leading companies approach gifting entirely. In fact, the rise of couture gifting puts emotional value front and center.

Every detail matters now. Thoughtful design, authentic storytelli

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