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Carhartt WIP has long understood that workwear is more than a uniform — it’s a canvas for culture. Known for pairing its collections with cinematic campaigns, the brand once again leans into storytelling with its Fall/Winter 2025 visuals. This season, Atlanta ’s suburban neighborhoods become the backdrop, a setting chosen not for spectacle but for its ability to mirror the everyday contexts where Carhartt WIP’s garments are worn. The result is a campaign that feels grounded, personal, and reflective of the brand’s growing reach.

A Campaign Rooted in Storytelling

Shot by Daniel Derro Regan and directed by Ben Dorado, the visuals merge still and moving images into a cohesive narrative. Their documentary approach captures candid moments rather than posed spectacle

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