It's common to crave a sugary treat after a meal, especially in the evening. Research and experts point to several reasons why you may be experiencing a hankering for a treat and offer solutions for satisfying your cravings in a healthy way.
1. You Cut Out Too Much Sugar
When you choose to restrict a certain food or restrict your sugar intake, you may experience a phenomenon called perceived deprivation , a state in which your brain feels deprived of something even if there is no real nutritional deficiency. As a result, your brain craves that specific food.
"Cravings are a learned response," said Anne VanBeber, PhD, RD, a professor in the Department of Nutritional Sciences at Texas Christian University.
2. Food Ads and Social Media Spark Cravings
You may also experience craving