Spend on Asian video content is predicted to fall 2% to $15.8B in 2025, but longer-term growth is expected as streaming takes over from pay-TV as the dominant local medium, per a Media Partners Asia report.

The Asia Video Content Dynamics report revealed numbers for 2024 and 2025, which total content investment for last year had risen 9% to $16.1B. However, this is projected to drop $300M this year.

Despite that drop, 2025 is expected to include an historic moment when streaming overtakes pay-TV spend for the first time – $5B to $4.9B.

Within the figure for full-year 2024, sports and local content drove the year-on-year uptick. India was the fastest growing territory, up 19% at $6.2B, while Korea remained the biggest spender overall with $7B, up 7.1% despite streaming spend being

See Full Page