EXCLUSIVE: A Television Academy task force developing what it calls “responsible AI and production standards” has finalized a set of guidelines for members, Deadline has learned.

The three pillars of the guidelines, Academy officials say, are “creative integrity,” “permissions, licenses, legal and commercial viability”; and “accountability, transparency and sustainability.”

The document resulted from a survey of the organization’s 30,000-plus members. Plans call for rolling them out to the membership following Sunday’s Primetime Emmys .

Generative AI has been the third rail of Hollywood since the arrival of ChatGPT and the labor impasse of 2023, when SAG-AFTRA and the Writers Guild went on strike amid widespread anxiety about AI eliminating industry jobs. Anxiety over copyright p

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