More than five years ago, Aureum launched thanks in part to Shopify , which helped the company get off-and-running, scale up and manage its business. Now the company has unveiled its second annual pop-up event in New York ’s shopping-centric SoHo neighborhood in Shopify ’s store there.
The minimalist space is a place for consumers to discover luxury accessories and other finds, and to get a better understanding of Aureum’s craftsmanship, intentional design and community. Called “The Gallery,” the pop-up is designed in the same vein as its name, and it will be open through Sunday at 131 Greene St.
The Gallery highlights Aureum’s design philosophy and craftsmanship through presentations and installations. The furniture and décor were provided by Andrianna Shamaris, Galerie Was, and