TAMPA, Fla. (WFLA) — The University of South Florida introduced its new CEO of athletics on Monday morning.

According to USF, Rob Higgins "has served as executive director of the Tampa Bay Sports Commission since 2004, successfully positioning the region as one of the nation’s premier destinations in sports and entertainment, including hosting two Super Bowls, a College Football Playoff National Championship and a long list of other high-profile events during his tenure. Higgins, a former USF Athletics staff member, becomes the first USF alum to lead the department."

You can watch the livestream here, on the WFLA News mobile app, or through WFLA Now on our TV streaming app on Roku, Apple TV, Fire TV, and Samsung Smart TVs.

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