Jimmy Kimmel's suspension and reinstatement drama played out over the weekend as Disney top brass weighed in on how the reaction would affect the company.

After a huge backlash and political criticism from both Democrats and Republicans, Disney finally backtracked on its decision to suspend late-night talk show host Jimmy Kimmel over comments critical of President Donald Trump and his supporters. On Monday night, ABC, the network owned by Disney, issued a statement that Kimmel was being reinstated to active programming starting Tuesday. A Reuters report said the decision was made by Disney top brass after careful consideration of what is in the best interest of the company.

Reports had claimed that Disney lost as much as $4 billion after the backlash to their move to bin Kimmel, with

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