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Gucci has officially entered a new era under the creative direction of Demna , who made his debut in a way that was both unexpected and bold. Instead of relying solely on the spectacle of Milan Fashion Week , Demna surprise-dropped his first collection on Instagram and Gucci’s official website, giving the fashion world an advance look before the runway. Titled “La Famiglia,” the lookbook spans 38 meticulously styled ensembles that reimagine Gucci’s identity through a series of cinematic “family portraits” captured by renowned photographer Catherine Opie.

A Fresh Interpretation of Gucci’s DNA

“La Famiglia” is Demna’s first statement as Gucci’s creative leader, and it is nothing short of audacious. Known for his ability to challenge traditional fashion codes, D

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