Great movie taglines entice the viewer to see the film, but the worst taglines from the past decade have actually done the opposite. Marketing is an integral part of film, and with so much competition, studios have to think of clever ways to help their movies stand out. A tagline gets right to the point, and sells the movie immediately.
Classics movie taglines like "In Space No One Can Hear You Scream", and "You'll Believe A Man Can Fly" are as recognizable as the films they come from. However, plenty of movies have utilized truly awful taglines that sour the experience from the start. This trend seems to have worsened in the modern day, with marketing changing rapidly.
Traditional marketing has fallen out of favor in the past decade, and taglines don't have the same impact that they