MILAN (AP) — Gucci soft launched its new era under artistic director Demna, turning a short film red carpet on Tuesday evening into a preview runway.

Instead of the runway glare, Demna showcased his Gucci premiere looks in a film by Spike Jonze and Halina Reijn starring Demi Moore as a Gucci heiress struggling to find her identity and in a meta moment on the film's red carpet.

Demi Moore as the Heiress

In the 30-minute short called “The Tiger,” Moore goes through multiple on-screen wardrobe changes worthy of a Gucci heiress. She dons a red collared coat adorned with a hand-sized floral brooch as she courts the approval of a magazine writer played by Ed Harris. Then, she wears a baroque floral gown with structured sleeves in a contessa role for a family dinner with her wayward children p

See Full Page