The Walt Disney Co. continues to find itself in a crossfire, with Republicans taking shots from the right and Democrats landing blows from the left.

Following a nearly weeklong drama surrounding the suspension and subsequent reinstatement of late-night talk show host Jimmy Kimmel, Disney has announced price hikes for Disney+ streaming subscriptions, escalating tensions as the company contends with both PR backlash and potential subscriber losses.

We all know price hikes for Disney+ aren’t unusual, but could the timing be any worse?

Journalist Marisa Kabas suggested on Bluesky Monday that Disney’s decision to bring Kimmel back might have been rushed due to the planned price increases, citing an unnamed Disney source. Fast Company reached out to Disney for comment.

How much are prices go

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