The Tucson Gem, Mineral & Fossil Showcase continues to grow, with the 2025 edition proving to be the most expansive yet and Southern Arizonas economy is reaping the benefit. Economic data released by Visit Tucson show the events impact has surged well beyond its pre-pandemic footprint.

Its come a long way since the start in 1955 And now they sell out Tucson Convention Center, said Jane Roxbury, senior director of Gem Shows and Stakeholder Engagement for Visit Tucson, about the growth in scale.

According to Visit Tucson, the 2025 Gem Show was the largest ever in terms of number of shows, vendors and buyers. The direct spending tied to the event has increased 118% since 2019, jumping from about $131.4 million in 2019 to $286.3 million in 2025.

The figure that was spoken about frequently,

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