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Affordable beauty brands have seriously been upping the ante in recent years, with one in particular launching a range of up-to-date, trending makeup products that compete with more established brands at wallet-friendly prices. Rimmel has long been a household name in the industry, and its latest creation - the Multi Tasker Jelly Crush lip and cheek stains - has solidified its status as one of the best drugstore brands out there.

Many beauty brands have been introducing products that inject fun and creativity back into makeup, with playful textures, vibrant colours and innovation being the perfect antidote to the former 'clean girl aesthetic'. As a beauty journalist, I've witnessed a significant increase in things like twist-to-dispense packaging, peel-off lip stains an

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