Whether we like it or not, TikTok has become one of the most powerful engines of consumer influence, especially in the food sector. What used to be shaped by advertising budgets and lifestyle magazines is now often determined by a few seconds of user-generated video. Even mainstream news outlets increasingly rely on TikTok clips for entertainment value, giving them additional visibility and reach.

The scale is extraordinary. Over the past few years, we have seen countless foods enjoy their “TikTok moment.” Recipes and products like baked feta pasta, the Grimace Shake, Chipotle menu hacks, pink sauce, cucumber water, and matcha lattes have all dominated online conversation at different points. Each of these moments reached hundreds of millions — sometimes billions — of viewers. Most of the

See Full Page