Cracker Barrel will be shutting down locations of a secondary brand across America after their dramatic public fallout earlier this year.

MSN is reporting that Cracker Barrel will be closing 14 of their Maple Street Biscuit Company locations in fiscal 2026.

Maple Street Biscuit Company has around 50 locations in America and was purchased in 2019 by Cracker Barrel in order to thicken up their presence in the breakfast space.

This announcement comes after the reported $700 million financial impact that the August logo controversy had on the company and it marks a significant strategic shift for the company.

They basically will be shuttering 14 MSBC locations to allocate the money that will be saved back into the Cracker Barrel business model.

The CFO of Cracker Barrel, Craig Pom

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