As Indian ministers vocalise support to the software firm Zoho’s made-in-India products, industry trackers note that the move will nudge India to go ‘Swadeshi’ in technology, but there will be a long journey to scale.

Union Minister Ashwini Vaishnaw on Monday announced he is moving to Zoho, a homegrown platform for documents, spreadsheets and presentations. He also went one step ahead and presented his Cabinet announcements on Wednesday on Zoho’s presentation software. Education Minister Dharmendra Pradhan also urged people to support India-made digital platforms posting about how he was moving to Zoho’s B2C messaging app Arattai for his communication needs.

Reacting to all the support coming their way, Praval Singh, VP Marketing and Customer Experience, Zoho, told businessline that th

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