In an unexpected move, Meta has launched Vibes, a feed of short-form AI videos available on the Meta AI app and meta.ai. The feature is similar to Instagram but filled entirely with AI-generated content.

Announcing the launch on its blog, Meta said that as users browse, they will see a range of AI-generated videos from creators and communities. The feed will become more personalized over time, and if something catches a user’s eye, they can create their own video, remix what they see, and share it with friends and followers.

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In a launch video shared on Instagram, Mark Zuckerberg showcased examples including a cat kneading dough, a woman from ancient Egypt taking a selfie, and a dog running across a farm.

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