The New York Giants quarterback Russell Wilson ’s weekend spotlight wasn’t on the football field but on Instagram, where he rallied behind Team USA at the Ryder Cup. He shared an Instagram story featuring three American flags, a bold “GO Team USA!” message. But this story also doubled as a subtle marketing push.

Wilson’s support for the national team came with a reel posted by his Good Man Brand, showcasing their Legend London Golf Shoe.

In the Instagram story , Wilson also tagged his brand with “@goodmanbrand Golf”, complete with two white shoe emojis. Crafted with nappa leather and a partially recycled foam footbed, the shoe reflects Wilson’s business acumen and style, reinforcing his growing footprint off the field amid the NFL season’s pressures.

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