New Delhi: In a boost to the ‘Make in India’ initiative, the iPhone 17 Air and 17 models are gaining stronger traction than last year’s Plus and 16 series devices in India, according to vendors and industry analysts, as the new 17 series fly off the shelves in the country.

Tech giant is set to achieve its highest festive-sales count in India, with analysts forecasting a 28 per cent year-on-year sales increase in 2025 owing to the success of the iPhone 17 series. Apple saw its annual sales hit a record of nearly $9 billion last fiscal, as disposable incomes rise amid strong consumer demand.

Analysts said that the first week of sales for the iPhone 17 series was 19 per cent higher than the iPhone 16 series.

According to Tarun Pathak, Research Director at Counterpoint Research, Apple is

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