Artificial intelligence and its role in generating what could be deceitful imagery has risen to become one of the most ethically concerning topics for Australians to navigate.

The technology is being viewed as a profound ethical challenge, ranking just behind embryo experimentation, on the Governance Institute of Australia's 2025 Ethics Index.

The results showed there was growing public concern about the impact of AI on employment, decision-making and creative rights, the institute's policy and advocacy senior advisor Daniel Popovski said.

"Artificial intelligence is no longer viewed as a niche or emerging issue. It is now one of the most ethically complex challenges facing Australian society," he said.

"These findings underscore the urgent need for ethical governance frameworks that c

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