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META

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Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and related products powered by generative artificial intelligence .

The social media giant announced the update to its recommendation system on Wednesday, and said it will go into effect on Dec. 16. Users will receive notifications of the change starting on Oct. 7.

The move underscores how Meta is attempting to better tie its billion-dollar investments into generative AI with its core online advertising business.

Meta spent the summer on a major AI hiring and spending blitz , and said in July during its second-quarter earnings report that the AI initiatives will "result in a 2026 y

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