A trendy Los Angeles-area upscale grocery store chain, known for its celebrity-endorsed smoothies, announced that people in the New Orleans area, as well as other major metropolitan areas across the U.S., can soon get a taste of its brand.

Fans of the grocery brand Erewhon were initially under the impression that a store could be opening in the Crescent City, based on a cryptic Instagram post.

"A taste of Erewhon in your city. Coming soon," the post read , initially, when it went up just before noon on Tuesday.

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But after users began speculating that there would be a mass expansion in brick-and-mortar stores, the company soon changed its caption to suggest that shipping would be available to the cities listed in its pos

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