If the early read on Nike Inc.’s Win Now turnaround plan is any indication of future success, then the sportswear and sneaker brand racked up multiple wins in the first quarter — and Wall Street took notice of both the good and the bad.

“This quarter, our Win Now actions drove momentum in the areas we prioritized first: running , North America and wholesale partners. It showed that we’re making the right choices. Consumers are responding. We’re getting some wins under our belt,” Elliott J. Hill, Nike ’s president and CEO told analysts during the firm’s first quarter earnings call Tuesday after the equity markets closed.

For now, North America is leading the turnaround, and Hill said that the spring order book is up year-over-year, indicating that Nike’s retail partners “are gaini

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