Ugg is launching a takeover of the Atrium at Galeries Lafayette Champs-Élysées during Paris Fashion Week . The brand will host a pop up at the department store starting Wednesday to celebrate its heritage.

Through the “Curated Icons” pop up, the Southern California-based brand will feature its most iconic designs and immerse fans into the Ugg world through a multi-sensory playground showcasing the heritage and craftsmanship of their footwear coming to life through touch, sight, and imagination.

Consumers are invited to join hands-on workshops to create their own key ring using charms, beads, or leather pieces, capture the moment in a curated photobooth, and engage with the space through the interactive design photo wall featuring an oversized coat. Workshop spaces are limited so t

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