Maxwell House is changing its name for the first time in its 133-year history.

The brand, owned by Kraft Heinz, will temporarily be renamed "Maxwell Apartment," a move it said it made "to meet the needs of today's consumer."

"In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live," Kraft Heinz said in a press release.

Nearly one-third of Americans chose to rent their homes versus purchasing, according to data from the Census Bureau. The median asking rent in the 50 largest U.S. metro areas was just more than $1,700, according to Realtor.com data. Ticker Security Last Change Change % KHC THE KRAFT HEINZ CO. 25.98 -0.29 -1.12%

"Two-thirds of American adults drink coffee every day, which can add up quickly, especial

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