Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, owned by Kraft Heinz, is rebranding for the first time in its 133-year history to “Maxwell Apartment.”

“Today, Maxwell House rebrands to ‘Maxwell Apartment’ to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee,” the brand said in a Sept. 25 press release. “In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home.”

The recent name change “celebrates the same principle that guided Maxwell House for more than a century — smart choices add up and choosing Maxwell House means enjoying

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