Whether you can't make it through a task without scrolling through Instagram or regularly find yourself engrossed in watching TikTok videos when you should be going to bed, there's no denying that social media can sometimes be a welcome distraction from daily life. But with internet users spending an average of two hours and 21 minutes on social media a day in 2025, what impact could this mindless scrolling be having on our brain health and memory? We caught up with an expert to uncover the science behind social media and memory, and how we can protect brain health without implementing a complete social media ban.

The science behind social media and memory

Research suggests there is a link between recent social media use and objective memory performance and day-to-day memory functi

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