Shein has announced plans to open its first physical locations in France this November, even as the country works on legislation to regulate the fast-fashion industry, as reported by Euronews and Reuters. The online retailer, which manufactures most of its ultra-cheap clothing in China, will open locations inside department stores across Dijon, Grenoble, Reims, Limoges, and Angers through a partnership with real estate company Société des Grands Magasins (SGM).
Until now, Shein has only operated online, aside from the pop-up stores that have appeared in locations like New York City. Its decision to open up stores in France comes just months after the French Senate approved a law that would impose a tax on fast-fashion companies like Shein and Temu based on their environmental impact, as w