You’ve probably experienced this: you’re chatting with a friend about some fancy cups or a new device, and the next time you open Instagram, there’s an ad for exactly that thing. Creepy, right? That’s the internet rumour Instagram CEO Adam Mosseri is trying to squash.

In a new video, Mosseri aimed to set the record straight. CEO Adam Mosseri has put to rest a widely circulated myth among social media users that the platform listens to private conversations and serves ads based on them.

Instagram does not use your microphone to target ads, he said, emphasising that ad recommendations are based on user activity and interests- not personal conversations.

"This is a myth-busting video about something I've had a lot of passionate conversations about," Mosseri said in the video. "We do not li

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