Sony Pictures Networks India (SPNI), in partnership with Accenture, announced the launch of the Sony AdEdge Centre of Excellence (CoE), an integrated advertising platform designed to open up premium, cross-platform advertising opportunities for India’s small and mid-sized businesses (SMBs) and emerging brands.

Television has long been India’s most trusted and impactful storytelling medium, but for many SMBs, the high entry barriers of price and scale limited participation. Sony AdEdge lowers those barriers. Through this platform, growth-stage advertisers can now access SPNI’s marquee television properties, from Kaun Banega Crorepati and Indian Idol to CID and Taarak Mehta Ka Ooltah Chashmah, while benefiting from the precision, flexibility and measurability of advertising.

By combining S

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