Dove has launched its latest campaign, Reclaim Your Curls, celebrating the beauty and individuality of curly-haired women in India. The campaign features actor Taapsee Pannu, who shares her own journey of embracing her curls and calls on women to see their hair as a source of strength and self-expression rather than something to be controlled.

The central film shows Taapsee speaking about identity, confidence, and self-acceptance, highlighting how embracing curls is also about rejecting narrow beauty standards.

Taapsee Pannu said, “This campaign is especially close to my heart because I was the one who reached out to Dove. I wanted to start a conversation not just about hair, but about confidence, identity, and self-acceptance. I wanted younger girls to see that I stand tall and proud wi

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