AUGUSTA, Ga. (WRDW/WAGT) - It is one of the creepiest things about social media.

You have a conversation with a friend about something random, maybe cowboy boots, and before long, ads for cowboy boots start filling your Facebook or Instagram feed.

It feels like your phone must be listening to you.

But according to Instagram CEO Adam Mosseri, that is not happening. He says Instagram and Facebook do not use your microphone to eavesdrop. Instead, there are other explanations for why it feels like your conversations are turning into ads.

Mosseri said in the Instagram post that he felt the need to address the suspicions because even his wife was skeptical.

“We do not use the phone’s microphone to eavesdrop on you,” Mosseri said.

One possibility is that you already saw the ad before your c

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